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William Bernbach
American
August 13, 1911
Businessman
In communications, familiarity breeds apathy.
William Bernbach
Tags:
Communications
Breeds
Familiarity
Our job is to bring the dead facts to life.
William Bernbach
Tags:
Life
Our
Job
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Tags:
Work
Because
Will
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach
Tags:
You
Just
Make
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach
Tags:
Great
People
More
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
Tags:
More
Out
Your
