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Simon Sinek


English
October 9, 1973
Author
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Anyone can sell product by dropping their prices, but it does not breed loyalty.


Simon Sinek
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Nike doesn't want to make products for everyone - they want to make products for champions.


Simon Sinek
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Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.


Simon Sinek
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If we care about the average working American, then Wal-Mart matters. A lot.


Simon Sinek
Tags: About Lot Then
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I find, when you're an optimist, life has a funny way of looking after you.


Simon Sinek
Tags: Funny You Life
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The most basic human desire is to feel like you belong. Fitting in is important.


Simon Sinek
Tags: You Like Most
Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
Simon Sinek
Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
Simon Sinek
Tags: Great People Poor
There is not a single one of us with a job that is not completely reliant in some way shape or form on others.
Simon Sinek
Tags: Way Some Us
No matter when or where, always bring your 'A' game, because you never know when it will open doors for you.
Simon Sinek
Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share.
Simon Sinek
Tags: Time Had Been
Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.
Simon Sinek
Tags: Good Best Like
A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.
Simon Sinek
There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
Simon Sinek
Tags: Very Than Other
During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.
Simon Sinek
Tags: War World Some
Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.
Simon Sinek
Tags: Time Our Much
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Simon Sinek
Tags: People New Why
I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
Simon Sinek
Tags: Time Because More
At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human.
Simon Sinek
Tags: Best Who Get
Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.
Simon Sinek
Tags: You Up Your
Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
Simon Sinek
Tags: Good Doing Write
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
Simon Sinek
Tags: Dreams Think Our
When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
Simon Sinek
Tags: People Out Things
The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
Simon Sinek
Tags: Famous You People
Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.
Simon Sinek
Tags: Funny You Just
When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek
Tags: You Very Been
When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp.
Simon Sinek
Tags: Space About Had
It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.
Simon Sinek
Tags: You About Just
Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.
Simon Sinek
Tags: Change Make How