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Sendhil Mullainathan
American
1972
Economist
Things that price at $4.99 sell very differently than things that price at $5.
Sendhil Mullainathan
Tags:
Very
Than
Things
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Sendhil Mullainathan
Tags:
Good
About
Just
Economists specialize in pointing out unpleasant trade-offs - a skill that is on full display in the health care debate. We want patients to receive the best care available. We also want consumers to pay less. And we don't want to bankrupt the government or private insurers. Something must give.
Sendhil Mullainathan
Tags:
Best
Government
Health
No one would say, 'Hey, I think this medicine works, go ahead and use it.' We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? 'Oh, this is a good idea. People will like this. Let's put it out there.'
Sendhil Mullainathan
Tags:
Good
You
People
