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Renzo Rosso
Italian
September 15, 1955
Businessman
The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.
Renzo Rosso
Tags:
Being
Real
Product
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
Renzo Rosso
Tags:
Always
Want
Trying
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Renzo Rosso
Tags:
Like
Them
Were
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
Renzo Rosso
Tags:
Our
Make
First
The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.
Renzo Rosso
Tags:
Work
Design
Want