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David Ogilvy


English
June 23, 1911
Businessman
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Never stop testing, and your advertising will never stop improving.


David Ogilvy
Tags: Your Will Never
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Ninety-nine percent of advertising doesn't sell much of anything.


David Ogilvy
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A good advertisement is one which sells the product without drawing attention to itself.


David Ogilvy
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Our business is infested with idiots who try to impress by using pretentious jargon.


David Ogilvy
Tags: Business Who Our
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
Tags: Good You Just
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Tags: You Your Will
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
David Ogilvy
Tags: Me Like Then
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
Tags: You People Like
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
Tags: People Who Than
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
David Ogilvy
Tags: People Think More