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David Ogilvy Quote: 'A good advertisement is one which ...'

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The director's job should give you a sense of music without drawing attention to itself.


Taylor Hackford
Tags: Music You Should
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Daniel J. Boorstin
Tags: Really Always Our
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.
Henrik Fisker
Tags: Great You Just
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When you think about advertisements, it makes sense that they want to hold and retain our attention.


Allen Klein
Tags: You About Think
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Life is the art of drawing without an eraser.


John W. Gardner
Tags: Life Without Art
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Happiness is a by-product. You cannot pursue it by itself.


Sam Levenson
Today, our attention is less than the television advertisement. We're looking at six or seven problems constantly. We're living in the disturbed societies of cities. I think modern technology is one of the worst things human beings have invented.
Marina Abramovic
A sense is what has the power of receiving into itself the sensible forms of things without the matter, in the way in which a piece of wax takes on the impress of a signet-ring without the iron or gold.
Aristotle
Tags: Power Things Way
There's a few in our history, where the person who creates it becomes almost the product itself. Jobs is one of those.
Joshua Michael Stern
Tags: History Who Our
My own position is, that it is largely up to the work itself to suggest the nature of these referential points without dimensions in and through the processes by which the distance between them is maintained.
Brian Ferneyhough
Tags: Work Nature Up
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
Tags: More Than Thing
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve Jobs
Tags: Design Just Up
Put no more than three messages on a lemonade stand. You have to describe what your product is, why it's the best, and how much it is. Don't be drawing turtles and flowers and footballs all over it, distracting people. Keep it clean.
Marcus Lemonis
Tags: Best You People
I've never seen bad drawing destroy a good idea. On the other hand, I've never seen a good drawing save a bad idea.
Paul Conrad
Tags: Good Never Other
Do you know why language manifests itself the way it does in my work? It's because I understand short attention spans.
Barbara Kruger
Tags: Work You Because
To confer the gift of drawing, we must create an eye that sees, a hand that obeys, a soul that feels; and in this task, the whole life must cooperate. In this sense, life itself is the only preparation for drawing. Once we have lived, the inner spark of vision does the rest.
Maria Montessori
Tags: Life Only Must
Charity is very difficult to do right. Thinking through what people need: You can't start a charity without that. It's like starting a business without the product.
Manoj Bhargava
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Virtue cannot separate itself from reality without becoming a principle of evil.


Albert Camus
I was spooked when I first got the role, as I was afraid I wouldn't have the companionship I need on a shoot, because I'm so into the process itself, not so much the end product.
Jacqueline McKenzie
Improving the Internet is just one means, albeit an important one, by which to improve the human condition. It must be done with an appreciation for the civil and human rights that deserve protection - without pretending that access itself is such a right.
Vint Cerf
Tags: Just Which Right