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Bruno Maag
Swiss
1962
Designer
A coherent typeface is an essential part of a coherent branding strategy.
Bruno Maag
Tags:
Part
Essential
Strategy
A good typeface is like a well-crafted English or Italian suit: it always looks perfect.
Bruno Maag
Tags:
Good
Like
Always
I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail.
Bruno Maag
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You
Your
Which
When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.
Bruno Maag
Tags:
Design
You
Always
If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms.
Bruno Maag
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You
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