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Edwin Land Quote: 'Marketing is what you do when ...'

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Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.


Jan Koum
Tags: You Up Your
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
Richard Hayne
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
Eric Ries
Tags: You People About
Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
Kevin Systrom
Tags: Time You People
I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own.
Brit Morin
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Genre boundaries are good for marketing but they all but disappear when you're a player.


Esperanza Spalding
Tags: Good You Player
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.
Guy Kawasaki
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Fans will come if you have a good product.


Steve Alford
Tags: Good You Will
I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.
Timothy Ferriss
If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.
Biz Stone
Tags: Good People About
Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
Andrea Jung
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When you improve your product so it does the customer's job better, then you gain market share.


Clayton Christensen
Tags: You Your Then
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Your hair tends to get used to the product you use. Every month or so I change it out.


Sasha Pieterse
Tags: Change You Get
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
Clayton Christensen
Tags: You About Get
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Fred Wilson
Tags: Money You More
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Tags: You Your Will
With 100 million people, somebody is using your product in some interesting way. If you change it... you're going to break some use cases.
Mike Krieger
Tags: Change You People
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
Arthur Levitt
Tags: Business You Your
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If you make a really good product that people want and are willing to pay for, money will come.


Forrest Mars, Jr.
Tags: Good Money You
You need to set near-term milestones. Put the assumptions down on paper, and make it to your vision or ultimate product. Your team has to understand where they're going. Your partners need to understand where they're going.
Tony Fadell
Tags: You Your Make